What is Trademark Registration?
A trademark (popularly known as brand name) in layman’s language is a visual symbol which may be a word signature, name, device, label, numerals or combination of colours used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a different undertaking. Owner of trademark has exclusive rights to use their mark in relation to the categories they are registered in. Trademark registration process can also be obtained for a business name, distinctive catch phrases, taglines or captions.
A trademark is a recognisable logo that distinguishes your business, product, or goods from others in the market. In India, registering your brand makes it an intellectual property, making it an essential intangible asset for your company. This type of registration protects the resources you’ve invested in building consumer trust and loyalty.
Furthermore, trademark registration in India grants the ability to prosecute individuals who seek to imitate your brand while preventing others from using a trademark similar to yours. You may secure your market position and prevent competitors from stealing your brand’s awareness by protecting your distinct identity.